My Story

The Heart Behind Pure Canuck

I’ve been everywhere, man—coast to coast, north to south—driving 12-hour days down highways, backroads, and gravel trails most folks never see. From the poster boy to the President, I’ve crossed paths with people from all walks of life and experienced this country through its stories, its grit, and its breathtaking beauty.

This wasn’t just travel—it was a human journey. And what a way to see Canada: fully, deeply, through and through.

I was born in Hanmer, Ontario—just down the road from the big smoke stack. Raised on French roots, nestled in a blueberry patch, with cows out back, an outhouse out to boot, and homemade everything in between. That upbringing shaped me. It taught me resilience, creativity, and the magic of making something out of nothing.

I’ve always had a love for graphics, storytelling, nature—and yep, I’m a proud bird nerd. For over 25 years, I’ve flown solo as a solepreneur: building brands, mentoring co-op students, and helping others find their wings along the way.

But here’s the honest truth?
I’m still figuring it out.

Corporate life gave me tools—but not a voice. I often felt boxed in, my ideas trimmed down, my spark dimmed. Entrepreneurship brought me back to life. It stretched me, challenged me, and lit a fire that’s still burning strong.

Pure Canuck is part of that fire.
It’s my way of honouring my roots while building something proudly Canadian, deeply personal, and full of heart.

It’s a celebration—of old roots and new beginnings. Of stories, laughter, creativity, and connection.

I’m not here to be perfect.
I’m here to be real.

So if you’re still building, still discovering, still carving out your space in this wild and wonderful country—we’ve got something in common.

Welcome to Pure Canuck.
Let’s wear our pride, share our stories, and build this together.

Because Canada shouldn’t just be celebrated on one day a year—
It should be honoured every single day, whether through your own creativity or a premade piece that speaks your truth.

~Nicole Mooney
   Founder